Jaegermeister and St. Hubert
Whilst reading the Wikipedia article
about Jägermeister I discovered something I’d never know:
the cross between the hart’s antlers is a reference to St. Hubert, a
nobleman who neglected the church for hunting until on Good Friday he
saw a hart with a cross in its antlers, which spoke to him thus:
Hubert, unless thou turnest to the Lord, and leadest an holy life,
thou shalt quickly go down into hell.
He reformed his life, gave his
goods to the poor and eventually became a pious bishop.
The poem on the bottles reads thus:
This is the hunter’s badge of honour,
that he protect and nourish his game,
hunt sportingly, as is proper,
and honor the Creator in creation.
It’s odd that a beverage with such Christian packaging has become a favourite of drunkards across the nation. A pity, reall.

